Know Which Adverts Work
Most marketing tools show you cost per lead. Lodeward shows you cost per outcome, whichever outcome you are paid on. Budget follows the adverts that actually produce it.
Lodeward scores every lead in seconds and moves budget to the adverts that produce real outcomes. A booked viewing, a signed client, a paid report. You define the outcome.
Most marketing tools show you cost per lead. Lodeward shows you cost per outcome, whichever outcome you are paid on. Budget follows the adverts that actually produce it.
A lead answered in seconds stays interested. Lodeward replies in under ten seconds, asks three qualifying questions, and scores the answers before a rival opens their inbox.
Once you know which adverts produce outcomes, Lodeward moves the money. Your best performers get more budget, the weak ones scale down, and you stop paying for cheap clicks.
Every plan includes the whole product. Nothing is held back for a higher tier. Plans differ only by seats, lead volume and support.
For an individual adviser running their own adverts.
For a team sharing one advertising budget.
For larger offices and multi-branch agencies.
Upload your offer once. Lodeward writes and builds every advert variant for you, on brand, inside the app.
Set a budget. Lodeward places the adverts on Facebook and Instagram under your own ad account, never ours.
Every enquiry lands straight in Lodeward, tagged to the advert that produced it. Nothing sits in a Meta inbox.
Lodeward replies in under ten seconds, asks three qualifying questions, and scores how serious the lead is.
Your team ticks one box per lead, won or lost. Lodeward then moves budget to the adverts that produced the wins.
Most tools hand you the lead and stop. The two steps that decide whether the money was well spent, qualifying the enquiry and recording what it became, are left to you. Lodeward runs all five.
Standard tools end hereLodeward closes the loop
Leads arrive in an inbox or a spreadsheet. Someone replies when they get to it. The outcome, whether anyone actually viewed the property, lives in a person's head or a separate system that never speaks to the advertising.
Budget then moves on cost per lead, because that is the only figure anybody has.
The lead is answered and scored in seconds, tagged to the advert that produced it. One tick records what it became.
Budget moves on cost per outcome. The cheap advert that produces nothing is switched off.
One card per campaign. Leads, outcomes recorded, and the only figure that decides anything, cost per outcome. The example below is a property campaign.
Budget moved to Campaign 07. Cost per lead was lower here. Cost per viewing was not.