Know Which Adverts Work
Most marketing tools show you cost per lead. Lodeward shows you cost per outcome, whichever outcome you are paid on. Budget follows the adverts that actually produce it.
Lodeward scores every lead in seconds and moves budget to the adverts that produce real outcomes. A booked viewing, a signed client, a paid report. You define the outcome.
Most marketing tools show you cost per lead. Lodeward shows you cost per outcome, whichever outcome you are paid on. Budget follows the adverts that actually produce it.
A lead answered in seconds stays interested. Lodeward replies in under ten seconds, asks three qualifying questions, and scores the answers before a rival opens their inbox.
Once you know which adverts produce outcomes, Lodeward moves the money. Your best performers get more budget, the weak ones scale down, and you stop paying for cheap clicks.
For one campaign, one advert type, proof of concept.
For agents and advisers. Most popular.
For teams and agencies with scale.
Upload your offer once. Lodeward writes and builds every advert variant for you, on brand, inside the app.
Set a budget. Lodeward places the adverts on Facebook and Instagram under your own ad account, never ours.
Every enquiry lands straight in Lodeward, tagged to the advert that produced it. Nothing sits in a Meta inbox.
Lodeward replies in under ten seconds, asks three qualifying questions, and scores how serious the lead is.
Your team ticks one box per lead, won or lost. Lodeward then moves budget to the adverts that produced the wins.
One card per campaign. Leads, outcomes recorded, and the only figure that decides anything, cost per outcome. The example below is a property campaign.
Budget moved to Campaign 07. Cost per lead was lower here. Cost per viewing was not.